01
Listen before you build.
We started with a food waste app nobody used. The people who did use it were adults with ADHD. Instead of forcing the original idea, we followed them. That pivot became a top #50 Substack newsletter.
“I'm not sorry for dedicating my career to a community that research overlooked for decades.”
Ammaar Khan
Ammaar is the Co-Founder of The ADHD Weasel, a weekly newsletter and media brand for ADHDers navigating focus, motivation, habits, and mental health. Launched in 2025, The ADHD Weasel has grown to 28,000+ subscribers with practical content, worksheets, and tools designed to make daily ADHD challenges feel more manageable.
02
Treat hard conversations as a feature, not a bug.
Most people dread them. A conversation about ownership, a missed deadline, a direction change. But avoiding them costs more than having them. Prepare with structure, open with facts, and let the other person propose solutions. Avoiding the hard conversation is usually the limiting factor.
03
Every problem you face, someone else has faced and wrote a book about.
When our meetings kept going off track, I found the answer in High Output Management. When a conversation felt impossible, Crucial Conversations gave me a framework that actually worked. Reading compounds faster than money.
One thing to take away
You'll surprise yourself with how much you pick up along the way.
