01
Figure out what makes you whole and prioritize it relentlessly.
Building SONNI has pushed me to get honest about this in a way nothing else has. You can't be amazing at every role in your life every day, but if you think of it as an exchange of energy, balance starts to feel achievable. My approach is simple:
1. Pick three things you want to prioritize in this season of life
2. At the end of each day or week, check in on where your energy actually went
3. Use that to inform where it goes next
I know what it feels like to be heads down, grinding, completely on autopilot. And I know what all play, no work feels like too. Neither one is it for me. I'm my best self when I'm working hard, taking care of myself, and maintaining a full life outside of work. That's how I reach my flow state, and that’s what allows me to show up as the cofounder and COO that SONNI needs.
02
Women can do anything and then some.
I went to an all-girls school in Toronto, grew up in a house full of sisters, and spent the rest of my life choosing all-women environments: my sorority in college, my first startup role at Little Spoon, and now with our team at SONNI. That wasn't an accident. These spaces shape how I see myself and what I believe is possible.
Operations is still a male-dominated field, even in the consumer space. Fundraising as a young female founder isn’t for the faint of heart. Walking into rooms full of investors who don't look like you is uncomfortable. But other women have done it, so I know I can too. (My dream is to build an all-women Ops team. I’m working on it.)
03
If you don’t like something, change it. If you can’t change it, change the way you think about it.
There are moments - as a founder, as a person - when I catch myself complaining or getting complacent. But I control more than I think I do, and when I genuinely can't control something, there's almost always another way to look at it - a silver lining, a lesson, something worth keeping. That reframe is a muscle: the more you use it, the stronger it gets.
