01
I believe in the Second Law of Thermodynamics.
Disorder is the default. Order is expensive. Many organizational failures come from suspension of belief in the Second Law, including those that killed hundreds of millions under communism in the 20th century. Some examples: ● Change management is hard. If you introduce a process change complex enough that one person can do it correctly 90% of the time, then the odds that 100 people can all do it correctly is ~0.002% (0.9^100). ● Obsess with your customer, not your technology. There are infinite bad solutions for your customer’s problem and vanishingly few great ones. If you are not obsessed with finding the best solution for your customer every day, the odds you will build something valuable to them is ~0. ● If you don’t prioritize growth, your organization (or economy) will shrink. There are infinitely more possible ways to destroy value than to create value. Of all the possible ways to run a business, most are not effective. Of all the possible ways to run a society, most leave everyone poor. Therefore if you are not focused on growth, odds are your organization will shrink (get poorer).

