Lauren is the Founder of Tiny Laundry, a developmental babywear brand she acquired in 2025. An Ivey HBA with experience at Google and Unilever, she spent four years leading go-to-market operations and helping launch YouTube Shorts in Canada. Today, she manages a portfolio of niche consumer businesses and distinctive real assets, including Long Lake Cabin and Technic Revolution. Based in North Vancouver, Lauren applies her background in global brand marketing and operations to build thoughtful products, grow small businesses, and develop memorable physical spaces.
01
Ideas are only as good as the feedback they get. Move quickly, learn quickly, fail even faster, adjust, and keep improving. Small, deliberate wins compound over time. Every tiny feedback-based improvement - product tweak, customer interaction, team process...adds up.
02
Borrowing a page from Mo Gawdat, happiness comes from either aligning expectations with reality or shifting your perception of reality. By staying humble, practicing gratitude, and adjusting expectations, it becomes possible to find contentment even amidst uncertainty.
03
Gratitude builds trust, loyalty, and energy in every relationship - from your team and partners to your customers.
One thing to take away
Hating your job is hard. Building a startup is hard. Choose your hard!
