I'm not sorry for my small town Canadian roots that made me who I am.

Lisa-Marie Assenza

Lisa-Marie Assenza portrait

Lisa-Marie is the CEO of Impacked. An Ivey MBA and packaging strategist, she is building a marketplace to simplify primary packaging procurement for consumer brands. She specializes in packaging-led growth and sustainability, helping firms navigate fragmented supply chains. Based in Toronto, her platform digitizes the procurement lifecycle to reduce lead times and environmental impact.

01

A person who never gives up is hard to beat

Keep putting in the work and never stop believing in yourself. Where there’s a will, there’s always a way.

02

Over-invest in relationships.

Friends, family, partners, colleagues. In the end, people make the difference. Sometimes being “too nice” is a superpower.

03

Your energy creates your reality.

Energy is palpable. A person on a mission vibrates at a different frequency, and the right people and opportunities find you when you’re just being you.

One thing to take away

Even when there’s not a clear path, try anyway. If you believe you can, you can.

Lisa-Marie Assenza portrait