01
Say the uncomfortable thing first.
In a negotiation, a hire, or a board meeting, the thing you're tiptoeing around is always the thing that needs to be said out loud. Candor isn't rude. Avoidance is expensive.
“I'm not sorry for building what everyone said was impossible. They were wrong.”
Liza Akhvledziani Carew
Liza is the CEO and Co-founder of Chexy. A CFA charterholder and UBC Chancellor’s Scholar, she founded the platform to enable tenants to earn rewards and build credit through rent payments. Based in Toronto, she leads the firm’s expansion in the Canadian rental market by integrating financial incentives into residential leasing. Liza is a member of Emerging Women in Finance and worked in institutional investment management before launching Chexy to modernize the rental experience.
02
Distribution is the product.
A great feature no one finds is a graveyard. I spend as much time thinking about how people discover us as I do about what we're building.
03
The market that doesn't exist yet is the one worth building for.
Rent, mortgage, bills didn't earn rewards because no one built the infrastructure to make it possible. The biggest opportunities aren't hiding in competition - they're hiding in assumptions everyone stopped questioning.
One thing to take away
The biggest opportunities hide in the assumptions everyone stopped questioning. Build there.
