I’m not sorry for being a creative.

Minh Phan

Minh Phan portrait

Minh is a product builder who recently joined Octave following the merger of his venture studio, Studio.init(). A former lead for Google Maps on iOS and the architect behind the viral Web3 breakout Milk Road (acquired by Bitwise), he has spent his career at the intersection of high-growth tech and consumer psychology. Having shipped over 50 startups and led commerce at Coinbase, Minh is now applying his "0 to 1" expertise to the industrial sector, building the digital thread for the world’s most mission-critical infrastructure.

01

Leaders are made from mistakes, not meetings.

You have to live through the bad calls. That's what builds real judgment, you can't inherit it from a deck.

02

Friction in design is information.

When the work gets hard, I've learned to treat that as a signal that the problem is wrong, not the solution.

03

The best design system is Nature

I return to it for both the forms that feel right, and the logic underneath them.

One thing to take away

To design is to serve. To serve is a selfless act. The moment you make it about you, you've already lost.

Minh Phan portrait