Sarah is the founder of Milk Bag and the former founding editor of The Peak, which she helped build into Canada’s most-read daily business newsletter. A writer and editor with work in The Globe and Mail and BetaKit, she has spent her career defining the modern voice of business reporting. Now based in Toronto, Sarah is applying her expertise in high-growth media to build a new standard for independent business storytelling.
01
Working hard doesn’t guarantee results, but when you’re starting out in your career or with a new idea, you can come out ahead of people who are smarter, more talented, or better connected than you with more effort. I spent a year convincing the company that gave me my first break to hire me. I see people give up so fast, and in moments that could change everything for them.
02
Everywhere I look, standards are slipping and ‘good enough’ has become the default, so people who obsess over details stand out immediately. It is exceptionally difficult to do this when nobody is asking it of you, and even harder when you’re told to dial it back. To me there’s no alternative, and if you hold firm you’ll eventually land with people who care as much as you do.
03
When the work means something to you, everything else is easier: the early mornings, the hard conversations, the moments where nothing is going right. I’ve also seen it affect the way I show up with others: I'm more curious, present, and generous with my resources and time. You can’t fake that energy and I find it reinforces whatever it is you’re working on.
One thing to take away
Care about what you do, and do the best you can.
