01
Architecture beats headcount.
You don't need many engineers. You need the right system design and the discipline to say no to everything that doesn't compound. A small team with leverage will outrun a big team without it. This is obvious today in an AI-first world. Five years ago, I was the "fool" going against the grain.
02
Stay in the room longer than everyone else.
If your vision for the world is an inevitable future, it's your job to make it reality. You don't control timing, but you control outcomes. The founders who win are the ones still standing no matter the market wave.
03
Build for your customer, but most importantly build for the future.
Take the customer and market on a journey to the future of their job. Inspire them. That's harder and littered with more mistakes, but way more fulfilling. This mindset has allowed me to build a truly innovative company in an industrial field like fleet and vehicle maintenance, not just a transactional one.